In December 2025, Grabien announced a new partnership with WebKyte, alongside an exclusive collaboration with political media provider FedNet.
Together, these initiatives introduce new capabilities for measuring how video clips perform after publication, while also expanding access to high-value political video coverage. The result is a more complete view of video reach, reuse, and impact across today’s fragmented media landscape.
Solving the Long-Standing Analytics Gap in News Clipping
Once a news clip leaves a newsroom or is published online, understanding how it performs across social platforms has traditionally been difficult – particularly when clips are downloaded, embedded, shared, or reposted.
This is where WebKyte’s collaboration with Grabien comes into play.
By applying a combination of:
- Digital video fingerprinting
- Invisible watermarking
Grabien users gain visibility into how their clips perform after publication, including:
- Tracking views and reach on Twitter/X
- Understanding how clips spread across the media ecosystem
- Identifying which moments generate engagement and attention
Capabilities of this kind were previously available mainly to large studios and rights holders. Through this integration, they become accessible to newsrooms, PR teams, and social video professionals working with fast-moving editorial content.
What this means for content teams:
- Reduced blind spots once clips leave the original platform
- Clearer insight into post-publication usage
- Data that supports more informed distribution and reporting decisions
Expanding Access to Political Coverage with FedNet
Alongside the WebKyte collaboration, Grabien’s partnership with FedNet expands access to political video content that has historically been gated, fragmented, or costly to license.
FedNet has covered Capitol Hill since 1994, and through this collaboration Grabien users benefit from:
- Multiple live feeds from Congressional hearings and press events
- Significantly expanded coverage of political activity
- More accessible pricing compared to traditional licensing models
- Gradual integration of FedNet’s multi-decade video archive
For broadcasters, journalists, and independent creators alike, this opens the door to reliable political video content with greater context and continuity.
What This Means for the Media Ecosystem
Together, these collaborations strengthen Grabien’s position as a platform that combines access, clipping, and measurement in a single workflow.
Users can move from:
clip discovery and archival access → to post-publication tracking → to performance insight,
without losing visibility once content circulates beyond its original source.
As Tom Elliott, Founder & CEO of Grabien, noted in the announcement:
“WebKyte solves the tracking problem that’s plagued producers and PR teams for years… and FedNet makes premium Capitol Hill content accessible at scale.”
For media professionals working in an environment shaped by distributed publishing and social reuse, this represents an important step toward clearer accountability and measurement.
Looking Ahead
As support expands beyond Twitter/X in 2026, WebKyte’s tracking capabilities are expected to extend across additional platforms, further improving visibility into how video content travels after publication.
Together with Grabien’s evolving analytics and content access initiatives, this collaboration points toward a more transparent and measurable future for video in news, media, and public communications.
Stay tuned for updates as additional platforms and capabilities are introduced.
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